You want customer loyalty in your business. You want repeat business. How about making your customers into valued friends? Showing concern and empathy for their situation. The more your able to treat your customers as friends, the more business they will want to do with you. You'll watch your business soar.

Let's go through 10 ways you can keep your customers coming back to you, time and time again.  And you will no doubt make "friends" in the process.

1. Send Birthday Cards
Do you like to be remembered on your birthday? How about doing something really easy and  sending birthday cards to your customers.
Could you send a little gift with it? What about a "special  offer" coupon? Free tickets to an event.

Dear ,

There's something REALLY special happening this month on the 17th.

It's your Birthday!!

I wanted to be one of the first to wish you a HAPPY BIRTHDAY! and would like
to offer you this special gift  ( or discount) for this special occasion.
 

2. Make "How's thing's going" calls regularly
Section out 15 minutes a day to call your customers for no other reason then saying " Hi ______, I just called to see how things are going?"?

Have you ever called your customers to do that? Watch your customers appreciate you thinking of them. It makes them feel that you do care. If you want to develop better business, do this regularly.
 

3. Send out samples.
Could you include a bag of jelly beans, with a handwritten note on your next sale, with the note saying, " I thought you may like these, they are my favorites." Or a note saying "Here's something for you to enjoy".
 

4. Send unexpected gifts.
If you find an article, audio tape, or anything specific customers might be interested in, send it with a note saying " I thought you'd enjoy this. I just finished reading it and there are some interesting ideas here. Also, if you educate your customers they will send you more business.
 

5. Send Holiday Cards.
What about sending a Holiday Card that is different then all the "others" your customers are getting? Make it UNIQUE.
 

6. Send Thank You notes.
Send Thank you notes for everything. Whatever you want more of, reward. It works. 
 

Send a  little note saying, "Hi _______, Thank you for paying your account so promptly"

Telephone Contact.  Thank you for talking with me on the telephone.  In today's business world, time is precious.  I will always be respectful of the time you invest as we discuss the possibility of a mutually beneficial business relationship.

In-person contact.  It was a pleasure meeting you, and thank you for the time we shared.  We have served many happy clients, and my wish is to someday serve you.  If you have any questions, please don't hesitate to call.

After a demonstration or presentation.  Thank you for giving me the opportunity to discuss with you Arbonne with you today.  -or- Thank you for inviting me into your home to share all the ways you can enjoy arbonne.  I look forward to serving you in the future.

After a purchase.  Thank you for giving me the opportunity to offer you my service.  I am confident that you will be happy with your selections.  My goal is now to offer you excellent service so you will refer others to me who have similar needs.

For a referral.  Thank you for your kind referral.  Anyone you refer to me will receive the highest degree of professions service possible.

After final refusal.  Thank you for taking time to consider letting me serve you.  I regret that your plans to not include investing in Arbonne at this time. However, if you need further information, please feel free to call.  I will keep you posted on new products or changes that may benefit you.

To anyone who gives you service.  Thank you.  It is gratifying to meet someone dedicated to doing a good job.  Your efforts are sincerely appreciated.  If I can serve you any any way, please don't hesitate to call.

Anniversary thank you.  Thank you. With warm regards I send this note to say thank you for your patronage.  We are continually improving products to help you look and feel great. If you would like an update, please give me a call. 
 

7. Make Thank You calls
Now, you should started making Thank you calls, A variation from the letters. Saying, "Hi ________, Just wanted to say Thank you for referring Mr. Smith to XYZ Co."
 

8. Give your customers recognition
Can you put photo's of your customers in your business. How about a photo and a testimonial. They'll be flattered and you business will increase. People love recognition.
 

9. Hold seminars, breakfasts, lunches, or client appreciation days.
If you want to give recognition to your customers and stay in touch, have monthly or quarterly  functions for your customers. Have a speaker and an interesting topic.

Dear _______,

I would like to invite you to our "Special Customers" lunch.

It will be held at ______ on ______ and ….

It's FREE

It's our way of saying Thank you. etc…