Which sounds like more fun, chasing after people trying to CONVINCE them Arbonne is the greatest thing since sliced bread ... or having people seek you out, wanting to know your opinion and advice on how they can solve their health or skin care problem?

Easy answer, right?  You definitely prefer people seeking you out!  Rita Davenport, President, Arbonne International, recently told us, "Whoever you are looking for, guess what - they are looking for YOU!".  It's true!  People everywhere are looking for ways to look better, feel better, and have more energy, live healthier lifestyles, etc.  They are looking for SOLUTIONS!  They are looking for us!

What they are NOT looking for is another "sales" person in their life, another "sales" commercial or advertisement, or another big sales "hype" about why a product is the latest and greatest.  People are not only ignoring sales hype, they are taking great pains to AVOID it - from answering machines, to caller ID, to the MUTE button on their TV remote control.  People are saying "ENOUGH ALREADY!"

So, the good news here is that if we take ourselves out of the "sales" role, and into the role of "teacher, consultant, and informer" then people will definitely be much more interested in what we have to say to them.  We need to entice people with "what we know, and how we can help them" rather than "what we have and how they can buy it".

People in sales find they have to constantly be "pumped up" to go out and do what they have to do - make the contacts, work the numbers, find someone to convince to buy my products.  Newbies are so enthusiastic, they talk to everyone they know, then the "NO's" start to pile up, and they lose their desire to build their business.

They falsely believe that because the people they are talking to are not interested in their sales pitch, that somehow that must mean that either the products are not any good, or they are not very good at "sales".  And they quit the business.  When, in fact, neither is true.  Arbonne products are the best on the market, and someone who is enthusiastic about our products is certainly the best person to be promoting it.  No, the problem here is simply the APPROACH.

If you had people calling you everyday wanting to know more about your products, or wanting to learn more about your business opportunity, wouldn't you just love your Arbonne business?  Would you teach your downline how to love their Arbonne business, too?  Sure you would!

So, our job as Arbonne consultants is to generously offer our expertise in skin care, health, and nutrition to others.  People will respond by wanting to know more, they will see you as a trusted advisor that they can come to over and over again.  They will recommend your services to everyone they know.

"Sounds great, Debra, but how in the world do we do this?"  It's simple.  First of all, we've got to have the right attitude.  Decide today, that you will no longer find it necessary to "sell" people or talk people into anything.   Our mission is simply to witness to people what we personally know to be true about Arbonne products.

My husband used to spend a lot of time conducting jury trials.  He explained to me how important it was that the witness did not try to convince the jury how to vote.  They just wanted to hear what the witness knew, and then they would make their verdict based on the evidence and testimony of the witnesses.

This is why I tell all my new consultants how important it is that they are using as many of Arbonne products as possible.  I explain that the primary way they will be marketing their products is by their own personal product testimonial - how they have been using each item, and what it has done for them.   A new consultant's biggest concern should be the lack of personal experience using an Arbonne product rather than the lack of knowledge about each product and all of its ingredients. It's the consultant's testimony that people want to hear.

Once we give this testimony, then we must make it easy for our client to buy their Arbonne products.  We tell them about prices, specials, sales, and promotions they may want to take advantage of.  We tell them how to order, how to pay for it, and how soon they can get it.  This is a natural outflow of our "informer, helper" role.

Testimonials from other satisfied clients is also important, but this needs to be written down, with names attached.   Anytime I hear a product testimonial from a client, I ask her permission for me to write it down, and put her name next to it, to use to share with others.  Type these up and offer them to potential clients.

One successful way to promote your expertise is with a newsletter.  I recommend you start building a "newsletter" list right away.  Everyone you talk to, ask them if they would like to be added to your newsletter mailing list.  Ask them for their mailing address and email address, and how they would prefer to receive their newsletter.

Try to do a one page, two-sided newsletter every month, or at least once every season (spring, summer, fall, winter/holiday).  Make plenty of copies, because you will not only mail or email these to your current newsletter list, you will hand these out to prospective clients as well.

Each newsletter can address a few questions most people have about skin care, health, and nutrition, with an Arbonne product recommendation (of course!)  I usually include a product special and an incentive for sharing my newsletter with their friends/family.  (Give this newsletter to 5 other people and receive $5 off your next Order!)

I give my new consultants a copy of my newsletter, and tell them to take my name and contact info off, and put their name and contact info in place of mine.  Make lots of copies, and talk to everyone you know.  Tell people you are excited to be starting your own business with Arbonne, and you are building your newsletter list, would they like to be on your mailing list?
Great!  How would you like to receive your newsletter, by mail or email?
When they say yes, hand them (or mail/email) your newsletter!

Don't be surprised when people start calling you, and asking you questions, and wanting to know more about Arbonne.  When they do, have your personal product testimonials ready!  Share with them what Arbonne has done for you.  Answer their specific questions - nothing more.

One of my clients gave her newsletter to a friend of hers.  The friend called me and said how much she liked the newsletter.  She said she could see herself doing what I did.  She asked me how much it cost to get started (I answered), she asked me how to get an application (I answered), and she signed up!  Another person called and wanted to know everything I knew on hormone imbalance and natural progesterone.  I told her my personal experience, and sent her a packet of information.

When you advertise, advertise your expertise!  Offer a FREE copy of "Ten Tips on How to Select a Safe/Effective/Affordable_________________ that Works!"  (fill in the blank with skin care program, nutritional program, weight management program, home business opportunity, etc.)  Make up your list of tips, and put information about Arbonne products and your contact information at the end of the list.  Everyone who answers your ad has just identified himself or herself to you as someone who is looking for what you have to offer.

Respond back with them and give them exactly the help they need.  And then, follow up, follow up, follow up!  When they respond to your ad, they are giving you permission to contact them.  They are going to look forward to your response!  Once someone has given you permission to contact him or her, you may continue to contact him or her over and over again until they take away the permission.

Promote your group presentations by what people will learn when they come -
i.e., Ten Tips for reading labels on nutrition products!  Ten Tips for reading labels on skin care products!  Ten Tips for looking and feeling younger NOW!  etc.  Be creative!  People will come because of what they will learn and how they will personally benefit.  Call your invitees before the presentation and ask them what questions they would like to have answered when they come.  Write them down, and promise them they will get the answers they are looking for by attending your presentation.

Arbonne has given us the most incredible products on the market, with an awesome business opportunity.  Decide today that there is no need for you to talk anyone into anything when it comes to your Arbonne business.  People want what we have to offer.
 

Promote your Arbonne business by:
 1) Using Arbonne products so that you can share your personal testimonial of what Arbonne has done for you,

2) Building a newsletter/email list (mail and/or email) that you can promote to everyone you meet.  Your newsletter will share your expertise, recommend Arbonne products, offer product specials, and make it easy for people to order Arbonne products, and

 3) Offering your expertise FREE TIPS! Through individual consultations, group presentations, and advertising to find the people who are looking for what we have to offer.

Will you take these ideas and put them to good use?  Anthony Robbins in "Giant Steps" says, "Any change we make will be only temporary unless we make OURSELVES responsible for our own change.  Specifically, we must adopt these three core beliefs:

1) It MUST change (believing we "should" change is not enough)
2) I must change it (others can coach me, but I'm responsible)
3) I CAN change it  (I created what I'm experiencing, therefore I can change it.)

Realize that NEW actions will produce NEW results!

                                                  . . . here's to your success!